Our Free Website Design Preparation Questionnaire
Questions Every Web Designer Needs Answered to Start Designing Your Website
Free Website Design Prep Questionnaire – So you are thinking about designing a new website or hiring someone to design it for you. Or maybe you have a website you want to redesign or update.
Before you start shopping for web designers in Utah or Salt Lake City, or anywhere for that matter, we suggest beginning by getting your website content organized.
Any web designer worth working with is going to start off by asking you a ton of questions, so why not go ahead and get those done now. It will help you clarify what your business is, who they serve, what needs to be on your new website and what doesn’t.
We have attached the exact questions we send to clients and require they answer and send back before we begin any website project.
Please feel free to use this yourself or repurpose it for your web design business if you don’t have one already.
We have been using this list of questions and improving upon it for years now – and now we are giving it to you for free.
Don't Like To Download Files - No Problem, We Pasted The Questionnaire Below
Website Design Project Questionnaire
Instructions For Use
- Download or copy everything below to a Word Document or Google Doc.
- Fill in all sections and save your business name as the file name.
- Please upload any documents, images, or files to dropbox.
- If you do not yet have a dropbox link for your project, we will provide one for you
Project Goals & Technical Requirements
- What are the main goals for your website? (E.g., generate leads, online sales, informational)
- Who is your target audience?
- Do you have an existing website? (If yes, provide the URL)
- Are you looking for a redesign or a brand new site?
- Are there any specific platforms or technologies you require or prefer? (E.g., WordPress, Shopify)
Company and Contact Information (detailed for contact us page)
Business Name:
Your Name and Position:
Email Address:
Direct Phone:
Physical Address:
Services Overview
For each of your services, please provide:
Service Name:
Detailed Service Description (minimum 500 words per service):
Please include:
- What it is
- How it works
- How much it costs (pricing structure/ranges)
- How clients can book or buy
- What makes your service different or special
- Any guarantees or warranties offered
- Any additional information (e.g., duration, prerequisites)
About Your Business
Tell us about you and your business (minimum 200 words):
Include your history, mission, team, and what sets your business apart.
Frequently Asked Questions
Please list at least five common questions you receive from customers or clients, and provide your answers.
Please type questions and answers below
Social Media and Online Presence
Please provide direct hyperlinks to your official business social media accounts:
- Facebook:
- Instagram:
- Twitter/X:
- LinkedIn:
- YouTube:
- Other(s):
Logo and Branding
Do you have a business logo? (Yes/No)
If Yes, please attach the file or provide a link to download.
- Do you have established brand colors or brand guidelines? (Please detail or attach.)
- If no – Please provide samples of colors you like
- What types of fonts do you prefer? (List any specific fonts or describe the preferred style or send screen shots of fonts you like.)
Website Preferences
List five websites you like.
For each, provide:
- URL:
- Specific features/design aspects you like:
- List five websites you dislike. For each, provide:
- URL:
- Specific elements/features you do not like:
Website Content
- Do you already have written content and images to use, or will you need assistance?
- Are there any specific features or functionality that are must-haves (e.g., online booking, e-commerce, blog, gallery, newsletter signup)?
Additional Notes
Please share any other requirements, ideas, or concerns for your new website project:
PRO TIP: Set Up a Dropbox Folder Before You Start Your Web Design Project
We have a lot of experience building websites. One of the very first things we do as a project kicks off is set up a Dropbox folder and then invite everyone to use that folder.
High resolution files like Logos and high resolution photos take by a professional photographer are massive. Email is not meant to handle files of that size.
Plus, you don’t want to be going back sorting through emails looking for a photo you think you remember seeing or sending.
Before we start a website design project, we immediately set up a dropbox folder for that project so clients can upload files directly to dropbox.
If you are a web agency, it is also really nice to have everything in one spot where you can draw from, resize images in dropbox, etc.
But even if you are designing a website for yourself, create a folder where everything goes, separate those folders by name, and then name the files separately so when you are looking a a hundred images, you don’t have to keep going through them one at a time because the thumbnails are too small to see and they are named in a way that doesn’t help you sort through them.
Link to Dropbox: https://www.dropbox.com/
